The Aloft Liverpool hotel has been sold by joint agents Colliers and CBRE, on behalf of North John Street LLP, for an undisclosed price.
Fragrance Group, which is further expanding into the hotel market, has acquired the hotel following an invitation for offers at a guide level in the region of £12,000,000.
Located in the heart of Liverpool city centre, this iconic hotel asset was constructed around 1900 as the head office of the Royal Insurance Company and was subsequently sympathetically restored and converted to the 4* globally branded 116-bedroom hotel.
The modern hotel also offers two substantial and well-appointed bar and restaurants together with several meeting/conference suites. Trade to Year End 2019 showed a net turnover of £3,878,936 and operated under the Aloft franchise (part of Marriott Group). The hotel will continue to be operated by RBH Hospitality Management.
